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Migos – Modern Day (Official Video)

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Migos close out the Culture trilogy with a diamond-drenched victory lap called “Modern Day.”

Quavo, Offset, and Takeoff dropped the official video for “Modern Day” on June 11, 2021, timed to the release of their third studio album, Culture III. Premiering via MigosVEVO, the clip pairs a Murda Beatz co-production with three verses of rapid-fire triplet flows, surrounding the trio in supercars, cash, and enough jewelry to make the video feel like a flex reel as much as a song.

• The video, released through MigosVEVO on June 11, 2021, arrived alongside the 19-track Culture III, the closing chapter of the group’s Culture album series.
• Quavo, Takeoff, and Offset each take a verse built around Quavo’s “breaking a brick down” hook, with references ranging from Michael Bay and Ratatouille to Daytona watches, Lamborghini Urus SUVs, and a Birkin bag Offset bought for his daughter Kulture.
• “Modern Day” followed the immediate release of the “Avalanche” video as part of a rollout of visuals tied to the Culture III campaign.

Three Verses, One Hook

The structure is classic Migos: Quavo opens, Takeoff follows, Offset closes it out, and the hook keeps circling back between them. Quavo’s verse leans on cinematic bravado, name-dropping Michael Bay while describing motorcades and dodging drama, then pivoting to a Ratatouille punchline about having “a pot that’s so big it look like Chattahoochie.” It’s the kind of dense wordplay that’s made Quavo’s opening verses a signature across the group’s catalog.

Takeoff’s section is where the flex turns literal — rainbow Daytonas, a private jet to “visit the farm,” and a line that doubles as a mission statement for the group’s place in the genre: “know we the ones that open the gate.” Offset takes the last lap, running through Urus SUVs, an AK-47 purchase, and Audemars Piguet watches before landing on the video’s most talked-about bar, buying daughter Kulture a Birkin.

“Got baby KK a Birkin why not.”

The Visual Treatment

Visually, “Modern Day” sticks to the formula that’s worked for the trio for half a decade: luxury cars parked in tight frame, designer wardrobe changes, stacks of cash, and heavy diamond jewelry catching the light in nearly every shot. There’s no plot to speak of — the video is built to sell the lifestyle the lyrics describe, letting the triplet flows and the Murda Beatz production carry the momentum instead of a narrative arc.

That approach lines up with how Migos have handled other Culture III rollouts. The group leaned on similar high-gloss imagery for the “Avalanche” video, which put them in a Rolls-Royce, and “Modern Day” reads as a companion piece — another showcase of excess rather than a departure from it.

Part of a Bigger Rollout

“Modern Day” didn’t arrive in isolation. It landed as part of a stretch of visuals timed to Culture III‘s release, following “Avalanche” and setting up further videos from the album’s tracklist. For a group that built its brand on triplet flow and street bravado going back to “Bad and Boujee,” the “Modern Day” video functions as a checkpoint — proof the formula that carried Culture and Culture II is still intact on the trilogy’s closer.

Fans looking for more visual rollouts in this same rap lane have plenty to compare it to — from Nicki Minaj’s “Do We Have A Problem?” video with Lil Baby to Gucci Mane’s “Rumors” featuring Lil Durk, both part of the same wave of high-gloss, feature-heavy rap visuals dropping around the same stretch of 2021.

With Culture III now out in full, the next question is which track gets the next video treatment — Migos have made a habit of stacking visuals across an album’s rollout rather than stopping after the lead singles, and “Modern Day” reads like one stop on a longer list still to come.