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10 Most EPIC Celeb Snapchat Accounts

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Snapchat’s disappearing stories turned into Hollywood’s hottest backstage pass in 2016.

By the time this countdown went live, Snapchat had gone from a novelty texting app to the place where A-listers actually let their guard down. No publicist-approved captions, no ten-take photo shoots — just a phone camera, a filter, and whatever a celebrity felt like showing fans that day. TheThings Celebrity, hosted by Lael Hansen, rounded up the ten accounts worth your daily 24 hours of attention.

• Kylie Jenner (@kylizzlemynizzl) is widely regarded as the reigning queen of celebrity Snapchat, using her account for makeup routines, candid family footage, and early previews of her Kylie Cosmetics line.
• DJ Khaled (@djkhaled305) built a cult following around his daily motivational catchphrases about “major keys to success.”
• Gigi Hadid (@itsgigihadid) leaned on her Snapchat to hand followers backstage access at fashion week that no photo pass could get them.

Kylie Jenner’s Reign Atop the App

No single account defined celebrity Snapchat in 2016 quite like Kylie Jenner’s. As the youngest member of the sprawling Kardashian-Jenner family, Kylie treated her stories less like a highlight reel and more like a diary — makeup routines shot in real time, unfiltered clips from home, and teaser after teaser for her Kylie Cosmetics drops before they ever hit her website. That formula is exactly why pop culture outlets kept crowning her the platform’s top user throughout the year.

The Signature Catchphrase and the Kitchen Confessional

DJ Khaled turned his Snapchat into a one-man motivational seminar, snapping himself on jet skis, in the studio, and mid-pep-talk with lines about “major keys” that fans started repeating back to him in person. Chrissy Teigen went the opposite direction, using her account for unfiltered kitchen mishaps, jokes at her own expense, and running commentary with husband John Legend that felt more like texting a funny friend than following a celebrity.

Major key alert.

Runways, Rehearsals, and Face Filters

Model Gigi Hadid used @itsgigihadid to pull curious followers straight into the chaos of fashion week — hair and makeup chairs, backstage lineups, and the five minutes before she hit the runway. Pop stars leaned on the same access-driven playbook: Selena Gomez, Ariana Grande, and Demi Lovato all racked up millions of views showing rehearsals, tour stops, and goofing around with Snapchat’s face filters, the kind of footage that never would’ve made it past a label’s press team a few years earlier.

The Rest of the Countdown

Rounding out the list were accounts built on personality as much as access: comedian Kevin Hart’s sketch-heavy snaps, YouTube star Liza Koshy’s rapid-fire skits, Shawn Mendes giving fans a look at life on tour, Kendall Jenner documenting modeling gigs around the world, and Miranda Kerr mixing shoot footage with moments alongside her kids. Together they showed just how wide the format’s appeal had gotten — comedians, pop stars, supermodels, and reality names all speaking the same 24-hour-story language.

Snapchat’s whole appeal in 2016 was the expiration date — nothing sat around long enough to feel like a campaign. Kylie’s next Kylie Cosmetics teaser would vanish in a day, DJ Khaled would drop another “major key” the next morning, and fans would be right back the next day for whatever disappeared next.