BTS ‘Permission to Dance’ Official MV

BTS ‘Permission to Dance’ Official
Credits:
Director: Yong Seok Choi (Lumpens) & Woogie Kim (MOTHER)
-SEOUL credits:
1st AD: Jihye Yoon (Lumpens)
2nd AD: Ran Ro (Lumpens)
PA: Soeyoung Park, Chanyang Kim
Producer: Emma Sungeun Kim (GE Production)
Production manager: Park Jin Sung
Assistant Production: Seo Min ho, Kim Byeongman, Choi Seung Won, Ahn Joo Young, Kim Areum
Director of Photography: Hyunwoo Nam (MOTHER)
Focus Puller: Sangwoo Yun
2nd AC: Eunki Kim
3rd AC: Youngseo Park
DIT: Minjoo You
B Camera Operator: Eumko
Jimmy Jib: Youngjoong Kim, Hyun In Kim, Sunghoon Kim
Techno Crane: Service Vision
Gaffer: Song Hyunsuk (Real Lighting)
Lighting Crew: Choi Jung Hyun, Hwang Uigyu, Park Gyutae, Park Yeonghwan, Jang Yunseok, Sim Junhyeok, Park Seounghun, Woo Sujin, Kim Yeongjin
Production Designer: Jinsil Park, Bona Kim(MU:E)
Assistant Art team: Yeri Kang, Jieun Yoon, A yeong Choi (MU:E)
Jihye An, Jooho Jeong,Taegwan Nam, June Heo, Seonghun Kim, Chaemin Jung, Ryoonha Kim, Suyeon Park
Art-team Manager: ilho Heo (MU:E)
Set: Yonghwi Cho, Euljung Kim, Hyeokjun Lee(ILL SAN ARTCENTER)
Mural Design Collaboration: Abel Macias
DI: LUCID COLOUR
Colorist: Wonseok Ko
DI Crew: Seonyoung Lee, Minjeong Kim, Hwa Dong Jeon, Jaeyeon Baek, Somi Na, Dain Kim, Sujeong Park
DI Producer: Sooyun Hyun
-LA credits:
Executive Producer: Katt Kim (MOTHER)
LA Production Company: Ways & Means
Executive Producers: Lana Kim, Jett Steiger
Head of Production: Lauren Skillen
Director of Photography: Andy Kim (MOTHER)
Producer: Brandon Robinson
Production Manager: Nick Andrus
Production Coordinator: Brendan Lynch
1st Assistant Director: Bashir Taylor
2nd Assistant Director: Carlos Salazar
1st AC: Misael Audelo
2nd AC: Genevieve Agar
VTR: Robbie Johnson
Playback: Dylan Silverglate
Key Grip: Aram Martirosyan
Gaffer: Mike Misslin
Swing / Driver: Mason Malone
Production Designer: Taylor Almodovar
Art Director: Justin Gardner
Set Dresser: Hannah Olsen
Art PA: Corey Boldt
Location Manager: Paris Cronin
Sire Rep: Mark Vigil
Craft Service: Itan Chavira
Studio Teacher: Saena Yi
Set PAs: Danny Alvarez, Mollie Lemm, Federica Lomoriello, Lydia Alexander Du Veaux
Office PA: Deanna Faour
Truck PA: Richie Jacobo
Seoul Production Company: MOTHER
Supervising Creative: Doori Kwak
Producer: Daye Noh
Production Designer: Ina Hwang
Production Design Assistant: Songwoon Kim
Lighting Team: Best Boy Lighting
Seongil Lee, Jiwoo Hong
BIGHIT MUSIC. Rights are reserved selectively in the video. Unauthorized reproduction is a violation of applicable laws. Manufactured by BIGHIT MUSIC, Seoul, Korea.
Why did BTS incorporate sign language into their choreography for the “Permission to Dance” music video?
On July 6, 2021, the globally renowned South Korean boy band BTS released the official music video for their latest single, “Permission to Dance.” The song was produced by Ed Sheeran and co-written by Steve Mac, Johnny McDaid, and Jenna Andrews.
The “Permission to Dance” music video was directed by Yong Seok Choi and featured a retro Western vibe. It begins with the seven members – RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook – walking down an empty road in the middle of a desert. They then come across a small town where they begin to dance and spread positive messages through their choreography.
The music video’s message undoubtedly reflects the grim state of the world due to the COVID-19 pandemic. BTS found a way to provide a moral compass for their fans and audience in these unprecedented times by using the lyrics and music video to relay messages of healing, hope, and joy.
Additionally, the music video had bits of sign language incorporated into the choreography. BTS explicitly intended to show a diverse range of people’s language and culture by including sign language in their performance. The band also took to social media to encourage their followers to learn the choreography and various sign language phrases used in the music video.
It is no surprise that “Permission to Dance” has become another commercial success for BTS, with over 90 million views on YouTube, 1.7 million downloads on iTunes, and renowned acclaim in numerous countries worldwide. The song has also extended BTS’s dominance on Billboard charts, with “Permission to Dance” debuting at #1 on the Hot 100, making them the first act ever to have three Hot 100 #1 debuts in less than a year.
In conclusion, BTS’s “Permission to Dance” music video was a representation of unity and acceptance, bringing joy to the fans and the general public through music and dance. The song’s success is indicative of BTS’s unwavering dedication to their distinct sound and style, which has resonated with millions of fans worldwide. As usual, BTS has once again added a new chapter to their historic catalog with “Permission to Dance.”
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