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Migos – Avalanche (Official Video)

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Migos rolls up in a vintage Rolls-Royce to drop the lead single off “Culture III.”

Quavo, Offset and Takeoff released the official video for “Avalanche” on June 10, 2021, one day ahead of their fourth studio album, and the timing wasn’t an accident. The trio built the visual around a sharp, retro theme — tailored black suits, sunglasses and heavy diamond chains — that matches the record’s foundation: a full-on sample of Motown history.

• “Avalanche” dropped via MigosVEVO on June 10, 2021 as the lead promotional single ahead of Culture III’s official release on June 11, 2021.
• Quavo produced the track with longtime collaborator DJ Durel, building it around a sample of The Temptations’ 1972 classic “Papa Was a Rollin’ Stone.”
• The promotional rollout included a live performance on The Tonight Show Starring Jimmy Fallon, with the trio in matching suits backed by a live band.

A Motown Sample Runs the Whole Record

The hook of “Avalanche” is built on one of the most sampled grooves in soul music. The Temptations’ “Papa Was a Rollin’ Stone” gave the track its funk-soul bassline, and Quavo flips the original’s lyric almost immediately: “Poppa was a rollin’ stone, but now I got rollin’ stones in the bezel.” It’s the kind of line-for-line callback that signals the group wanted listeners to catch the reference before the trap drums even kick in.

Poppa was a rollin’ stone, but now I got rollin’ stones in the bezel.

Quavo has said the sample choice was deliberate — a nod to vintage culture meant to put the group’s technical flow on display over a classic backbone rather than a stripped-down trap beat. Offset and Takeoff pick up the thread in their own verses, running through their Atlanta upbringing, the hustle before the money, and the multimillion-dollar lifestyle that followed.

The Visual Leans Old-Money, Not New-Money

Where a lot of rap videos chase maximalist flash, the “Avalanche” clip goes the other direction. Migos appear in tailored black suits and sunglasses, dripping in diamond chains, and roll up in a vintage Rolls-Royce rather than anything built in the last decade. Billboard called the presentation “a masterpiece,” pointing to the coordinated wardrobe and the classic-car centerpiece as the video’s defining image.

That styling carried over into the group’s television push. On The Tonight Show Starring Jimmy Fallon, Quavo, Offset and Takeoff performed in matching suits with a live band behind them, extending the same retro-meets-luxury aesthetic from the video onto network TV. It’s a look the group hadn’t leaned on this hard before, and it set a visual tone for how Culture III was being marketed in the days before release.

Setting Up Culture III

“Avalanche” wasn’t a standalone release — it was the table-setter for Migos’ fourth studio album, which arrived the very next day, June 11, 2021. As the lead promotional single, the track was tasked with reintroducing the group’s chemistry after a run of solo projects from Quavo, Offset and Takeoff, and the choice to build it on a Motown sample rather than a generic trap loop signaled a group trying to show range heading into the full record.

Fans of the group’s video output have plenty to compare it to elsewhere on the network, including the trio’s earlier eras and other current hip-hop rollouts like Gucci Mane’s “Rumors” video featuring Lil Durk and Polo G’s “Heating Up”, both part of the same wave of 2021 single rollouts built around striking, standalone visuals.

Culture III landed the following morning, meaning “Avalanche” had roughly 24 hours to stand on its own as the album’s calling card before the full tracklist took over the conversation. For a trio that built its brand on triplet flows and matching fits, putting Quavo, Offset and Takeoff in a vintage Rolls-Royce instead of a new Wraith was the whole point — it was the group betting that a Temptations sample and tailored suits would say more than another chain-heavy trap video ever could.