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Doja Cat – Woman (Official Video)

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Doja Cat just turned her Grammy-nominated album’s opening track into an interactive sci-fi fantasy — and handed the keys to Girls Who Code.

Doja Cat released the official music video for “Woman” on December 3, 2021, the fourth single and opening track off her third studio album, Planet Her, released through Kemosabe and RCA Records. The video premiered simultaneously across MTV Live, MTVU, BET Her, BET Soul and on the ViacomCBS billboard in Times Square. It landed at the peak of arguably her biggest year yet.

• Directed by child. and produced by Hound Content, the video returns to the sci-fi fantasy universe of Planet Her, with Teyana Taylor starring as the Queen of Planet Her and model Guetcha warning her that the throne faces an imminent threat.
• Doja Cat performs choreography designed by Cortland Brown alongside a troupe of dancers to protect the crown, ultimately winning the Queen over through movement rather than force.
• Doja Cat and Girls Who Code launched “DojaCode” (dojacode.com), billed as the world’s first codable music video, built with Mojo Supermarket and Active Theory and letting fans use CSS, JavaScript and Python in-browser to unlock hidden visuals in real time.

A Throne Under Threat

The narrative picks up right where Planet Her‘s visual world left off. Guetcha’s character rushes into the palace to alert Teyana Taylor’s Queen that her rule is in jeopardy, setting up a confrontation that Doja Cat resolves not with a weapon but with a dance number. Cortland Brown’s choreography drives the climax, with the dancers surrounding the throne room as Doja Cat wins the Queen’s favor scene by scene.

It’s a smaller-stakes, costume-forward sequel to the album’s earlier videos rather than a standalone story, leaning on the same neon-lit, futuristic production design that’s defined the Planet Her rollout since the album’s release. The DP work and art direction keep the palace setting consistent with the rest of the era’s visuals, reinforcing that “Woman” is meant to be watched as a continuation of that universe, not a break from it.

DojaCode Turns Viewers Into Developers

The bigger story might be what’s happening outside the video itself. DojaCode invites fans into a browser-based microsite where basic commands in CSS, JavaScript and Python actually change what’s on screen — swapping colors, triggering hidden footage, altering elements of the video as the code runs. Girls Who Code, Mojo Supermarket and Active Theory built the experience specifically to hook young viewers, particularly girls, into programming through something they’d already be watching anyway.

Billed as the world’s first codable music video, DojaCode lets fans rewrite pieces of “Woman” themselves using real programming languages.

It’s a rollout strategy that treats the music video less as a finished product and more as a toolkit — a move that fits an artist whose online persona has always blurred the line between pop star and internet native. That instinct for turning her audience into participants rather than passive viewers is part of why outlets have spent years noting Doja Cat is nothing like the artist she first appeared to be when she broke out.

The Timing Behind the Release

“Woman” didn’t arrive in a vacuum. Doja Cat had just picked up eight nominations for the 64th Annual Grammy Awards, including Album of the Year for Planet Her, and she walked away with three American Music Awards in late November 2021. Dropping a fourth single with this much production behind it — global network premieres, an interactive coding campaign, a returning guest star in Teyana Taylor — reads as a deliberate push to keep Planet Her in the conversation heading into awards season.

The video also arrives in a stretch where high-concept hip-hop and pop visuals have been competing hard for attention, alongside releases like Nicki Minaj’s “Do We Have A Problem?” featuring Lil Baby. Doja Cat’s answer to that competition wasn’t just a bigger budget — it was building an entirely separate coding experience around the song, something none of her peers had tried at that scale going into the Grammys.

With eight Grammy nominations already locked in and “Woman” now part of the official Planet Her video catalog, the next marker to watch is the 64th Annual Grammy Awards ceremony itself, where Album of the Year is on the table for a project that’s now spawned four singles and a coding platform built with Girls Who Code.