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Finding Our Makeup at a CLEARANCE STORE!

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Jeffree Star just found his own $60 palettes sitting in a Nordstrom Rack bargain bin.

Jeffree Star and Shane Dawson’s 2019 “Conspiracy” collection once broke sales records for Jeffree Star Cosmetics. Two years later, fans started spotting the same eyeshadow palettes, lip products and highlighters marked down at off-price retailers like Nordstrom Rack and TJ Maxx. In “Finding Our Makeup at a CLEARANCE STORE!” Star drives around Los Angeles tracking down the discounted stock himself, and brings Dawson along to react to it in person.

• The “Conspiracy” collab originally launched in 2019 and set sales records before both creators faced widespread online backlash and cancellations in mid-2020.
• Star and Dawson document finding their own discontinued products on shelves at Nordstrom Rack and TJ Maxx locations around Los Angeles.
• Fans and commentators pointed out the irony, since Star had previously mocked Kat Von D for her own brand’s items turning up at discount chains.

The Collab That Broke Records, Then Got Buried

“Conspiracy” wasn’t a minor release. When Jeffree Star Cosmetics and Shane Dawson put the line out in 2019, it moved fast enough to set sales records for the brand, built partly on the strength of Dawson’s YouTube documentary-style rollout series that turned the launch into an event. A year later, both men were engulfed in separate controversies that led to mass unfollows, brand fallout, and a long public silence between them.

The clearance sightings gave Star a reason to bring Dawson back on camera together for the first time in a meaningful way since the fallout. The video frames the discovery almost like an investigation — Star says he wants to know “how, why and when” the makeup ended up there, then goes store to store to find out.

Following the Trail to Nordstrom Rack

Star spends much of the video physically hunting down “Conspiracy” stock across Los Angeles shopping plazas, checking shelves at multiple locations before turning up product. Along the way he explains, in practical terms, how excess inventory from a brand ends up at an off-price department store in the first place — overstock and discontinued runs get sold off in bulk rather than sitting in a warehouse.

When he finally finds the palettes and lip items, he brings Dawson in to see it firsthand and get his reaction to watching a collection that once sold out now sitting in a discount bin next to unrelated clearance goods.

Two years after “Conspiracy” broke sales records, its packaging turned up in the same clearance aisles Jeffree Star once mocked other brands for landing in.

The Kat Von D Callback

Viewers didn’t let the moment pass quietly. Star had previously called out Kat Von D when her own beauty line showed up at discount retailers, so watching him do the exact same detective work for his own products struck a lot of commentators as a direct reversal. Star pushed back on the comparison in the video itself, framing Nordstrom Rack as a legitimate, respectable retail destination rather than a dumping ground — a defense that only fueled more discussion online given his own history with the topic.

That kind of reversal fits a pattern that’s been a recurring theme across creator culture, where past digs at other public figures tend to resurface the moment the same circumstance lands on the person who made them — the sort of dynamic covered in pieces like Celebs Who Started Out Friends And Ended Up Enemies.

A Bigger Reunion in the Works

The clearance hunt doubles as the video’s real headline: Star confirms Shane Dawson is set to visit him in Wyoming this winter, and that “bigger videos” from the two of them are coming. For a friendship that had gone largely dark since 2020, that’s a real, dated commitment rather than a vague tease — and it lines up with a wider run of comeback attempts and rehabilitated public moments that outlets have tracked throughout Controversial Celeb Moments In 2021 No One Will Forget.

Star closes the video thanking fans for sticking around, but the real news is the Wyoming trip. If that visit actually happens on camera this winter, it’ll be the first real on-the-ground reunion content between the two since “Conspiracy” first launched — and the clearance racks will have been the thing that got them back in a room together.