2 Chainz Drinks $450K Tequila | Most Expensivest | GQ & VICELAND
2 Chainz sits down with $450,000 worth of tequila and doesn’t blink.
On this episode of GQ and VICELAND’s “Most Expensivest,” host 2 Chainz trades his usual taste-test targets for something poured straight from Jalisco, Mexico. Clase Azul Spirits founder Arturo Lomeli and his colleague Juan Sanchez walk him through a 15-bottle commemorative collection that carries a combined price tag of $450,000 — roughly $30,000 a bottle. It’s less a drink and more a museum piece you happen to sip.
- The featured collection consists of 15 bottles of Clase Azul tequila valued together at $450,000, or about $30,000 per bottle.
- Clase Azul founder Arturo Lomeli and Juan Sanchez host 2 Chainz for the tasting, walking him through the brand’s handcrafted, ornate decanters.
- 2 Chainz samples the ultra-premium tequila on camera while the pair break down the craftsmanship and aging process behind the six-figure price.
The Bottle Is the Point
Clase Azul isn’t selling tequila as much as it’s selling the vessel it comes in. Every decanter in the collection is hand-painted and individually crafted, which is exactly what Lomeli and Sanchez emphasize when they walk 2 Chainz through the lineup — no two bottles are identical, and the artistry is baked into the cost as much as the liquid inside. That’s the pitch behind the $30,000-a-bottle math: you’re not just buying agave, you’re buying a piece that looks like it belongs on a shelf next to fine ceramics, not next to a bar rail.
The Culinary Preferences of 2 Chainz
The segment gives 2 Chainz room to do what “Most Expensivest” does best — put a skeptical, curious face on something most viewers will never get near. He samples the tequila directly with Lomeli and Sanchez guiding him through the aging process that separates this collection from anything on a liquor store shelf. It’s a tasting built around craftsmanship first, price tag second, even though the price tag is what got the cameras there in the first place.
Fifteen bottles, $450,000, and every single one hand-finished — that’s the number Clase Azul wants you to sit with before you even taste it.
A Recurring Bit for the Show
“Most Expensivest” has built its entire format around this exact move: hand a celebrity host the most outlandish version of an everyday indulgence and let the reaction do the work. Clase Azul’s collection fits neatly into that lane — a spirit most people know at the $40-a-bottle level, reframed as a six-figure luxury object. 2 Chainz’s genuine curiosity about the craftsmanship, rather than just the sticker shock, is what carries the segment past a simple flex.
The stunt lines up with a broader run of wealth-flex content that’s thrived on YouTube in recent years, the same appetite that’s fueled everything from a creator turning a single penny into a house in a week to stunts built around making a million dollars in a matter of hours. Clase Azul’s play is simpler: put the number in the title, let the artisanal decanters do the visual heavy lifting, and let a rapper with real credibility around luxury goods react on camera.
Lomeli and Sanchez don’t get another network spot lined up in this episode — the segment closes with 2 Chainz still working through the tasting, no follow-up bottle teased. For Clase Azul, the appearance did what it was built to do: put a $30,000-a-bottle decanter in front of a name that moves culture, and let “Most Expensivest” viewers do the rest.
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