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15 Beauty Bloggers That Will Boost Your Confidence

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Fifteen beauty vloggers built entire followings by showing viewers the parts of themselves they used to hide.

The video “15 Beauty Bloggers That Will Boost Your Confidence,” published by TheThings Celebrity in May 2017, doesn’t spotlight glossy influencers chasing brand deals. It spotlights creators who turned scars, paralysis, and rejected grooming norms into the subject matter of their channels. Two names anchor the list: Shalom Nchom, better known as Shalom Blac, and British blogger Jordan Bone.

• Shalom Blac was burned across her face, head, and body at age nine when a vat of boiling oil overturned in her family’s food store, and she taught herself makeup application during treatment at Shriners Hospitals for Children.
• Blac went viral in 2015–2016 for a half-face “Power of Makeup” video that left one side of her face bare to show her scarring, paired with her signature line, “Be your own kind of beautiful.”
• Jordan Bone, paralyzed from the chest down after a car accident at 15, posted “My Beautiful Struggle” in 2015 and drew millions of views showing how she relearned to hold a makeup brush with paralyzed hands.

Shalom Blac’s Half-Face Tutorial

Blac’s breakout moment came when the “Power of Makeup” trend was already crowded with beauty gurus doing the standard split-face reveal — full glam on one side, bare skin on the other. She used the same format to a different end: her bare side showed the burn scarring from the accident that hospitalized her as a child, and she refused to soften it or cut away from it. The video circulated widely across 2015 and 2016, turning a format built for product demos into something closer to a confession.

Be your own kind of beautiful.

That line, repeated at the close of her tutorials, became her calling card. It’s a fixture of the kind of before-and-after content that populates entertainment feeds and trending video roundups — except Blac’s “after” was never about erasing the burns, only about applying color and technique around them.

Jordan Bone’s Relearned Technique

Bone was 15 when a car accident left her tetraplegic, paralyzed from the chest down. Rebuilding fine motor control good enough for eyeliner and contouring took years, not weeks — she has described the process of relearning to grip a brush as slower and more frustrating than anything a typical tutorial channel documents. When she finally posted “My Beautiful Struggle” in 2015, showing both the technique and the backstory, it pulled in millions of views and positioned her as one of the few disabled creators with a mainstream beauty audience.

The appeal wasn’t the polish of the finished look — plenty of channels deliver that. It was the visible mechanics of adaptation: how she braces a brush, how she times movements, how a routine most viewers take for granted gets rebuilt from scratch with a body that no longer cooperates automatically.

The Body-Positivity Contingent

The rest of the roster leans on a different kind of vulnerability. Fitness and lifestyle bloggers on the list push back against grooming norms most viewers never question — one blogger’s headline stunt was skipping all body-hair removal for a full year to make a point about the billion-dollar waxing and shaving industry built around female upkeep. The video frames these creators alongside Blac and Bone as proof that makeup and personal style, used deliberately, function as tools for self-expression rather than as camouflage.

That framing runs counter to a lot of celebrity content built around appearance and comparison. These bloggers built subscriber bases specifically by rejecting the idea that a tutorial needs a flawless “before” to justify the “after.”

Blac’s channel, at the time the video was compiled, had already turned a single viral clip into a sustained platform for talking about scarring, bullying, and self-image — the kind of traction that doesn’t fade the way a one-off product review does. Her next uploads kept returning to the same half-face format that made her name, because it was the one thing her audience kept asking to see more of.