Home » Latest » Celebrity » Kim Kardashian Reveals The Odd Smell Kanye Has

Kim Kardashian Reveals The Odd Smell Kanye Has

4

29 0 Celebrity

7.8

SaveSavedRemoved 2

Kim Kardashian just gave the internet exactly the kind of detail it didn’t know it needed about Kanye West.

In an interview published by The Cut on November 12, 2018, Kim Kardashian West sat down to talk fragrance — timed to the rollout of her KKW Fragrance line’s KKW BODY II and KKW BODY III perfumes — and ended up breaking down the specific scent of every person in her orbit, including her husband. Asked to put Kanye’s smell into words, she didn’t hesitate.

• Kardashian described Kanye West’s scent as distinctly “rich,” saying, “He smells like what you think a really expensive, Saint Laurent fragrance campaign would be.”
• She also mapped out her sisters’ signature smells: Kylie Jenner (gardenias and jasmine), Kourtney Kardashian (“all-natural products”), Khloé Kardashian (“rich oils” with fruity, white-floral notes), and Kendall Jenner, who she says has no scent at all — just “fresh and clean,” like a supermodel.
• Kardashian tied specific smells to emotions too, saying happiness smells like gardenias, heartbreak smells like alcohol, and regret smells like McDonald’s McGriddles, cheese fries, and syrup-soaked pancakes.

The Quote That Launched a Thousand Headlines

Kardashian’s exact phrasing is what made the comment travel. “I can’t explain it, but like a rich person,” she told The Cut. “Like … money, I don’t know! He smells like what you think a really expensive, Saint Laurent fragrance campaign would be.” It’s a strange, oddly specific way to describe a person, and that’s precisely why outlets — including Nicki Swift’s video breakdown of the remarks — picked it up and ran.

“He smells like what you think a really expensive, Saint Laurent fragrance campaign would be.”

Money Talk Isn’t New for Kanye

Coverage of the clip didn’t just linger on the smell itself — it leaned into the irony of the “money” descriptor given West’s own financial history. Nicki Swift’s segment noted his estimated $250 million net worth and the multi-billion-dollar valuation attached to his Yeezy brand, a dramatic reversal from 2016, when West publicly claimed he was $53 million in debt. Two years and a booming sneaker business later, even his wife’s throwaway smell comparison landed on the theme of wealth.

Kardashian’s Full Scent Lineup

Kanye wasn’t the only person Kardashian profiled. She said Kylie Jenner carries gardenias and jasmine — notes lifted straight from Kardashian’s original fragrance line — while Kourtney reads as clean and “all-natural.” Khloé Kardashian, whose life outside the spotlight has been covered extensively elsewhere, apparently smells like rich, fruity oils layered with white florals. Kendall Jenner, meanwhile, got the most backhanded compliment of the bunch: no distinct scent at all, just the generic “fresh and clean” Kardashian associates with runway models.

Kardashian didn’t stop at people. She also assigned smells to feelings, calling happiness gardenias, heartbreak alcohol, and regret a very specific combination of McGriddles, cheese fries, and pancakes drowning in syrup — the kind of detail that reads like it came straight from a 2 a.m. drive-through run rather than a press release for a perfume launch.

A Family Habit

The family’s willingness to narrate each other’s quirks publicly is nothing new — Kardashian has previously made headlines for candid comments about her daughter North, and the pattern held here, too, with the fragrance interview doubling as a mini roast of everyone in her orbit, husband included.

The KKW BODY II and BODY III launch got the marketing bump it needed from the interview alone, but the line that stuck was the one about Kanye smelling like a Saint Laurent ad campaign — not something you can bottle, but apparently something Kim’s been smelling for years.