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DMing Celebrities To Pick My Makeup

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James Charles turned his DMs into a makeup roulette, and the results were chaos worth watching.

In “DMing Celebrities To Pick My Makeup,” published July 26, 2019, the beauty YouTuber ditched his own routine entirely and handed the reins to whichever verified celebrities actually bothered to write back. Charles messaged roughly 100 famous accounts on Instagram, asking each one to name a single product or step for his face, then had to stitch together whatever combination he got. The gimmick borrowed from the “DMing celebrities” trend already circulating on social media, but Charles built an entire full-face tutorial out of it.

• Charles reached out to around 100 verified celebrities via Instagram DM, asking each to pick one product or step for his makeup look.
• Kim Kardashian West, Rihanna, Paris Hilton, and Millie Bobby Brown were among the stars who actually replied with specific product recommendations.
• The video shows real screenshots of the conversations, including who left him on read and who never opened the message at all.

The Premise: Crowdsourcing A Face From Verified Checkmarks

The rules were simple and a little masochistic: Charles couldn’t cherry-pick advice he liked, he had to use whatever the celebrities who responded actually told him, whether that meant a $9 drugstore concealer or a product from their own line. That constraint is the entire joke of the video — a professional makeup artist with millions of subscribers surrendering creative control to whoever happened to check their DMs that day.

Charles scrolled through his sent messages on camera, narrating which blue checkmarks answered and which went cold. Some celebrities left him on read for the length of the video’s filming; others never opened the message at all, a detail Charles flagged repeatedly for comedic effect rather than complaint.

Confirmed Survey Respondent Identities

Kim Kardashian West, Rihanna, Paris Hilton, and Millie Bobby Brown were the headline respondents, and each pushed products tied to their own beauty ventures or personal go-tos — ranging from foundation shades to a specific lip color. Kardashian’s involvement tracks with a beauty mogul who has spent years building KKW Beauty into a brand that fans and imitators alike already treat as gospel, a dynamic Charles has touched on elsewhere in coverage of Kim Kardashian’s family life.

Some replied with a product suggestion. Some left him on read. Some never opened the DM at all — and Charles showed every single screenshot.

Rihanna’s reply carried extra weight given her own Fenty Beauty empire, one of several examples of how musicians-turned-mogul have reshaped the cosmetics aisle — a crossover explored more broadly in pieces on musicians who aren’t what they seem once you look past the stage persona. Paris Hilton and Millie Bobby Brown rounded out the responders, each nudging Charles toward specific picks rather than vague encouragement.

Building The Final Look From Mismatched Advice

The technical challenge came after the messages stopped rolling in. Charles had to blend foundation, lip color, and other picks that were never designed to work as a single cohesive routine, since each celebrity was recommending in isolation without seeing what anyone else had suggested. Part of the video’s appeal is watching a trained artist troubleshoot a look he didn’t design, in real time, with products he wouldn’t have paired on his own.

That improvisation is the payoff the video promises upfront — not a flawless tutorial, but a stress test of whether a scattershot set of celebrity opinions can still add up to a wearable face. Charles treated the finished result as the punchline, evaluating on camera whether crowdsourced advice from strangers with verified badges actually holds up under a ring light.

The video’s real hook was never really the makeup — it was the scoreboard of who answered and who didn’t, and Charles milked every unread message for the joke it was worth. Whether the next celebrity-DM stunt tops Kim, Rihanna, Paris, and Millie Bobby Brown replying in the same video is the kind of bar that’s going to be hard to clear twice.