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Luh Kel – Pull Up (Official Music Video)

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A St. Louis singer who once teased hooks over a Ne-Yo beat on Instagram now has a video to match the buzz.

Luh Kel, the 19-year-old St. Louis artist born Turran Coleman, released the official music video for “Pull Up” on July 29, 2019. The song arrives as the follow-up to “Wrong,” the viral single that pushed him atop Billboard’s Bubbling Under Hot 100 earlier this year, and it’s the latest signal that his deal with Cinematic Music Group is starting to pay off. Built on early-2000s R&B melodicism and a direct, no-games lyric, “Pull Up” doubles as another marker on the road to his debut EP.

• Luh Kel first teased vocal snippets of “Pull Up” over the melody of Ne-Yo’s “So Sick” on Instagram in late December 2018 and again in February 2019 before finishing the record.
• Production is credited to Jonny Shipes, 11vn, RayRay and AR, with mixing by Fabian Marasciullo.
• The single sets up Luh Kel’s forthcoming debut project on Cinematic Music Group/GoodTalk, leading into his EP Mixed Emotions.

From Instagram Teaser to Finished Single

Luh Kel didn’t spring “Pull Up” on fans out of nowhere. He’d been dropping pieces of the hook online for months, running vocal snippets over the instrumental melody of Ne-Yo’s “So Sick” as far back as December 2018, then again in February 2019, long before the final version with its own production credit ever surfaced. That kind of drip-feed rollout has become part of how he builds anticipation — the same approach that helped “Wrong” snowball into a genuine chart hit rather than another lost SoundCloud link.

The finished track, credited to producers Jonny Shipes, 11vn, RayRay and AR with mixing by Fabian Marasciullo, keeps the DNA of that early tease intact while sharpening the arrangement into something built for radio and playlist rotation alike.

The Lyrics: No Netflix, No Chilling

“Pull Up” is built around a simple premise: skip the small talk and show up. Luh Kel repeats variations of the idea that there’s “ain’t no Netflix and chilling I want it right now,” framing the song as a direct, late-night declaration rather than a slow courtship. He layers in cultural touchpoints — a Michael Jackson reference, comparisons to LeBron James and Kobe Bryant when describing how sure he is of his connection — that ground the song in familiar, relatable language rather than abstract romance.

“Balling like Lebron and Kobe so ain’t no loosing” — Luh Kel, “Pull Up”

Vocally, the track leans hard on the influences he’s cited elsewhere: Ne-Yo’s melodic phrasing, Usher’s runs, and Chris Brown’s cadence, filtered through Luh Kel’s own register. It’s a sound built for the streaming-era R&B lane that acts like Jacquees and Kehlani have kept alive, and Luh Kel is positioning himself squarely inside it.

Building Toward Mixed Emotions

“Pull Up” isn’t a standalone drop — it’s rollout material for Luh Kel’s debut project under Cinematic Music Group and GoodTalk, with his manager London Smith steering the release calendar toward the eventual EP Mixed Emotions. Coming off “Wrong,” which turned social media virality into an actual Bubbling Under Hot 100 peak, the label clearly sees him as a developing priority rather than a one-off streaming spike.

That kind of steady, single-by-single buildup mirrors how other young R&B and hip-hop acts have used official videos to convert online buzz into a real fanbase — the same playbook that’s worked for artists behind tracks like Nardo Wick’s “Me or Sum” or Polo G’s “Heating Up.”

What happens next depends on how “Pull Up” performs against “Wrong” on the charts and streaming platforms — but with the visual now live and Mixed Emotions still to come, Luh Kel’s next move is the same one that’s carried him this far: another song, another tease, another video drop.