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KSI – Holiday [Official Music Video]

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KSI drops his softest single yet — and for once, nobody’s rapping alongside him.

On June 18, 2021, KSI released “Holiday,” a stripped-down, acoustic-leaning pop track that trades his usual bars for straight-up singing. Put out through RBC Records and BMG, it’s the fourth single pulled from his upcoming sophomore album, “All Over the Place,” due out July 16, 2021. The accompanying music video landed on YouTube the same day the single dropped.

• “Holiday” arrived June 18, 2021 via RBC Records and BMG as the fourth single from “All Over the Place,” which releases July 16, 2021.
• KSI had originally planned to make “You” the album’s next single but swapped it for “Holiday” after “You” leaked online, wanting fans to hear something they hadn’t already pirated.
• Produced by Jake Gosling and Digital Farm Animals, “Holiday” is KSI’s first feature-free single, built around acoustic-led pop rather than his typical rap delivery.

The Late Swap From “You” to “Holiday”

KSI’s rollout plan hit a snag before “Holiday” ever became the plan. “You” was slated to be the next single off “All Over the Place,” but once it leaked online ahead of an official release, KSI pulled it and pushed “Holiday” forward in its place. The move was less about chasing a bigger hit and more about principle — he wanted the next thing fans heard from him to actually be new, not something they’d already downloaded off a leak site.

It’s a small decision that says something about how KSI is managing this album cycle. Rather than let a leak dictate the narrative, he restructured the release order on the fly, which is the kind of quick pivot that’s easier to pull off when you’re both the artist and, functionally, your own PR department.

A Softer Sound, No Features Attached

Musically, “Holiday” is a departure. KSI built his reputation on rap tracks stacked with guest verses — his catalog is full of collaborations in the mold of feature-heavy singles like Nicki Minaj’s “Do We Have A Problem?” with Lil Baby. “Holiday” strips all of that away. There’s no guest verse, no trading bars — just KSI singing over an acoustic-led production from Jake Gosling and Digital Farm Animals, who also co-wrote the track alongside KSI and Will Vaughan.

It marks his first-ever feature-free single, and the production choice matches the intent: a softer, warmer pop sound designed to spotlight how far his singing has come since he first started experimenting with vocals rather than rap flows.

“Holiday” is KSI’s first single released with zero features — a deliberate showcase of his singing, not his rapping, four singles deep into the “All Over the Place” rollout.

The Story Behind the Lyrics

KSI has said the song was inspired by his girlfriend, describing being with her as feeling like a vacation — an escape from the pressures the rest of the world piles on. That personal angle blends with a more universal one: after more than a year of pandemic restrictions, the song also taps into a straightforward longing to travel again and enjoy time with friends without the weight of lockdown hanging over everything.

The Video: Roscoe and Talawa Studios

The official music video was directed by Troy Roscoe and produced by Talawa Studios, premiering on YouTube alongside the single’s release on June 18. It’s the visual companion to a rollout that’s now four singles deep, following the same release rhythm KSI’s used to build anticipation ahead of “All Over the Place,” not unlike how other artists have leaned on standalone video drops — think Nardo Wick’s “Me or Sum” — to keep momentum going between album cycles.

With “All Over the Place” landing July 16, “Holiday” is the last real preview fans get before the full record — assuming nothing else leaks first.