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DOING BECKY G’s MAKEUP! OMG!!! | NikkieTutorials

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Nikkie de Jager pulls out the ColourPop palette and Becky G sits down for a full glam session that’s really a launch party in disguise.

NikkieTutorials welcomed pop star and actress Becky G onto her channel for “DOING BECKY G’s MAKEUP! OMG!!!”, a July 2019 sit-down built around Becky G’s brand-new “Viva” collection with ColourPop Cosmetics. Nikkie de Jager treated the video as both a glam session and a product test, working through skin prep, a bold eye look, and a polished complexion while pulling shades directly from the new line. Between blending steps, the two talked music and heritage, giving the tutorial a real conversation instead of a silent product demo.

• Nikkie de Jager built the full look using Becky G’s newly launched “Viva” collection with ColourPop, mixed with staples from her own personal kit.
• The pair discussed Becky G’s music catalog, including ‘Shower’, ‘Mayores’, and ‘La Respuesta’, along with her Mexican-American heritage.
• De Jager started with moisturizer and primer for skin prep before moving into a bold, vibrant eye look and a polished complexion, narrating shade payoff and formula performance along the way.

A Product Test Disguised As A Glam Session

The whole point of the sit-down was to put “Viva” through its paces on camera, and de Jager treated it that way from the first swatch. She walked through moisturizer and primer before touching a single pigment, the same skin-prep routine she uses across her channel, then moved into the eye look that became the centerpiece of the video. Every shade she picked up from the ColourPop collection got a callout on formula and payoff, turning what could’ve been a standard celebrity makeover into a working review of Becky G’s line.

That format is consistent with how de Jager runs her channel generally — technique-heavy, product-specific, and unafraid to narrate exactly what she’s doing and why. It’s the same instructive tone that’s made her one of the most trusted names in beauty content, and it gave “Viva” a far more detailed on-camera test than a typical launch-day post.

Becky G Talks Music Between Brush Strokes

With de Jager working through the base and the bold eye, the conversation stayed on Becky G’s catalog — ‘Shower’, ‘Mayores’, and ‘La Respuesta’ all came up as the two talked through her career. Becky G also spoke about her Mexican-American heritage, giving the video a personal layer beyond the product placement.

The makeover doubled as a shade-by-shade demo of Becky G’s own collection — payoff, formula, and finish, tested live on the woman whose name is on the packaging.

That pairing of chat and technique is a formula NikkieTutorials has used before with other collaborators, and it’s a big part of why her tutorials read less like ads and more like sit-downs between two people who actually know the industry — not unlike the dynamic that’s made certain celebrity interview moments go viral for the personality on display rather than the talking points.

The Final Look

The finished face leaned into vivid color rather than a safe, neutral palette — a deliberate choice given the collection’s name and the bold identity Becky G has built through her music. De Jager’s polished complexion work gave the eye look room to be the statement piece, and she made sure to check in with Becky G throughout the process to confirm she was happy with each stage before moving on.

The collaboration format itself is a familiar one in beauty content — a bigger creator hosting a musician or actress to co-sign a new line — and it sits alongside other influencer-driven collaborations and comebacks that circulate widely once the cameras roll, the kind of moment that tends to get replayed and picked apart the same way musicians’ public personas often get reexamined once fans see them in a more casual setting.

Becky G’s “Viva” line got its shade-by-shade test run in front of one of beauty’s biggest audiences, and de Jager gave the eye look enough color payoff that it doubled as the collection’s best advertisement — no script required, just a primer, a palette, and two people talking about ‘Mayores’ between blending steps.