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Adele – Easy On Me (Official Video)

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Six years of silence just ended with one piano chord.

Adele dropped the official video for “Easy On Me” on YouTube in the early hours of October 15, marking her first new music since 2015. The clip immediately did what Adele releases tend to do — it broke the internet, racked up roughly a million views in its opening hour, and confirmed that her long-awaited fourth album, “30,” now has a release date: November 19.

• “Easy On Me” is the lead single from “30,” Adele’s first album in six years, due November 19, 2021.
• The video pulled in about one million YouTube views within its first hour and pushed the song to #1 on Spotify’s New Music Friday playlists in more than 34 countries within hours.
• Written by Adele with longtime collaborator Greg Kurstin, who also produced the track, the song leans on lyrics like “I changed who I was to put you both first” to address the end of her marriage and her own growth.

A Piano Ballad Built on Kurstin’s Chords

“Easy On Me” strips things down to piano and voice, the same partnership that has powered some of Adele’s biggest records. Greg Kurstin wrote and produced the track alongside her, and the arrangement leaves plenty of room for the lyrics to carry the weight. The song works through the end of a relationship and the maturity that came after it, with Adele singing directly to the people she loves about choices she made too young to fully understand.

“I changed who I was to put you both first / But now I give up”

That line, more than any promotional rollout, explains why the response was so immediate. Adele isn’t hiding behind metaphor here — she’s naming the exact trade-off she made, and asking for grace in return.

The Video’s Black-and-White Callback

Visually, the clip deliberately echoes “Hello,” her 2015 comeback single, opening in black and white with Adele on a phone call plagued by bad reception before she walks out of a house with her luggage. From there she drives off down a country road, a cassette tape playing as sheet music flies out of the car windows behind her — a small, visual nod to the songwriting she’s leaving in the rearview mirror. The video eventually shifts out of monochrome into full, saturated color, a shift that mirrors the song’s own move from grief toward acceptance.

An Instant Streaming Event

The numbers behind the release tell their own story. Hitting roughly a million YouTube views in an hour and topping Spotify’s New Music Friday charts in more than 34 countries within hours isn’t a slow build — it’s a single moment landing everywhere at once. Drake was among the public figures who praised the drop, adding to a wave of reaction that made “Easy On Me” impossible to avoid on release day. It’s the kind of unified, all-at-once reaction that puts Adele in rare company among musicians who are, as fans have long argued, nothing like they seem when you only know them from the tabloids — read more about that in our piece on musicians who are nothing like they seem.

With “30” now locked in for November 19, “Easy On Me” was never just a single — it was the first real signal of what the album is going to sound like, and after six years of waiting, fans finally got their answer in under four minutes.