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10 Things Girls HATE About Makeup

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Ten gripes about foundation, contour, and concealer, laid out one by one.

TheThings Celebrity dropped a listicle video on December 13, 2016, titled “10 Reasons Girls Should Stop Wearing Makeup,” and it’s less a call to throw out your palette than a rundown of everything that makes a daily beauty routine feel like a second job. The video walks through the price tags, the wasted mornings, and the small daily anxieties that come with putting on a full face before anyone even sees you leave the house. It’s the kind of countdown format that lives comfortably in this corner of internet content, built to get people nodding along or arguing in the comments.

• A “quality” daily routine with premium foundation, concealer, and palettes can run into the hundreds of dollars, according to the video.
• The application process alone eats into a significant chunk of the morning, and removing it at night takes roughly the same amount of time as putting it on.
• The video frames makeup as a double-edged habit — a creative outlet for some, but a source of pressure, smudging, and touch-up maintenance for others.

The Price Tag Problem

The list starts where most complaints about beauty routines start: the receipt. TheThings points out that a full face built on premium products — foundation, concealer, a decent palette — doesn’t stop at one purchase. It becomes a recurring cost, one that can climb into the hundreds of dollars once you’re restocking every few months rather than buying once and being done.

That’s the setup for the rest of the countdown. If the entry price is steep, everything downstream — the time, the touch-ups, the anxiety about getting it wrong — starts to look like money spent chasing a standard that didn’t need chasing in the first place.

The Morning You Don’t Get Back

Reason two is the clock. The video breaks down how prepping skin, layering products in the right order, and blending everything correctly turns a “quick routine” into a meticulous process that quietly swallows a chunk of the morning. It’s not one step — it’s a sequence, and skipping steps is how you end up redoing the whole thing.

And the video doesn’t let you bank that time once. It closes on the tenth reason: removal takes roughly the same amount of time as application. Whatever minutes went into contouring and blending in the morning get paid back in full at night, wipe for wipe.

Smudging, Staining, and the Fear of Crying

The emotional cost gets its own entry. TheThings makes the point that makeup can undercut the confidence it’s supposed to build — once it’s on, crying or getting emotional during the day comes with a side worry about smearing or wearing off. Add in the physical risk of staining a shirt collar or a jacket, and a good look can turn into a bad afternoon over one accidental smudge.

Applying makeup can take up a large chunk of a girl’s morning routine — a meticulous process that can be time-consuming.

Then there’s the maintenance layer: touch-ups throughout the day, redoing sections that faded or shifted, all while trying to function like nothing needs fixing. The video treats that upkeep as its own quiet burden, separate from the initial application.

Pressure, Product Confusion, and Getting It Wrong

TheThings spends real time on the social pressure angle — the sense that girls are told, implicitly or otherwise, that makeup is required to look presentable, which can make going without it feel like a risk rather than a choice. Layered on top of that is the practical headache of finding products that actually match a given skin type or tone in a market flooded with options.

And even with the right products, execution is its own hurdle. Too much blush, a wrong contour line, and a natural look tips into something closer to a costume. The video frames that misfire as more than cosmetic — it’s the kind of mistake that makes someone feel like they wasted money on a product they can’t even apply correctly, which is its own specific kind of frustrating morning.

The video doesn’t skip the environmental note either: most of these products ship in plastic packaging that piles up as waste, which TheThings lists as reason seven, right in the middle of the countdown between the pressure to wear it and the difficulty of putting it on.

Ten reasons, one thesis: makeup gets treated as a daily requirement when it’s really a choice, and TheThings’ list — the kind of debate that keeps resurfacing across celebrity and beauty culture — is betting a lot of viewers have hit at least half of these points before their coffee finished brewing.