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10 Reasons Why Kylie Jenner Is Better Than Her Sisters

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The youngest Jenner turned a beauty-counter gimmick into a business the rest of the family couldn’t touch.

By the start of 2017, Kylie Jenner had stopped being just “the youngest one” on Keeping Up with the Kardashians and started being the sister with her own balance sheet. She’d spent nine years growing up on E! cameras, but the Lip Kit she launched at 18 turned into something none of her sisters had built from scratch. Here’s the case for why Kylie, not Kim, Khloé, Kourtney or Kendall, was the Jenner to watch heading into the new year.

• Kylie Cosmetics scaled from a 15,000-unit Lip Kit drop in late 2015 to a February 2016 rebrand that produced 500,000 units, plus lip glosses, eyeshadow palettes and seasonal collections that sold out in minutes.
• Her October 2016 “Smile” lip kit, made with cleft-focused charity Smile Train, raised nearly half a million dollars and funded surgeries for more than 1,800 children.
• The Kylie Jenner Official App launched in September 2015 and hit #1 on the iTunes App Store immediately, outpacing the apps Kim, Khloé and Kendall released around the same time.

From Lip Filler Rumors to a Cosmetics Empire

The whole thing traces back to May 2015, when Kylie admitted to temporary lip fillers after months of speculation, which set off the viral “Kylie Jenner Challenge” and put her face, quite literally, at the center of the internet’s attention. Instead of letting the scrutiny define her, she monetized it. By late 2015 she’d launched Kylie Lip Kits, and the initial 15,000-unit run sold out fast enough that it became a talking point in itself.

The rebrand to Kylie Cosmetics in February 2016 wasn’t a rename, it was a scale-up: production jumped to 500,000 units, and the catalog expanded well past lip products into eyeshadow palettes and glosses. Seasonal collections routinely sold out in minutes, the kind of demand that beauty brands with decades of history don’t always manage.

A 15,000-unit Lip Kit run in 2015 turned into a 500,000-unit relaunch by February 2016 — that’s the trajectory that separated Kylie’s business from a celebrity side hustle.

The Smile Train Partnership

In October 2016, Kylie put her platform behind something outside the beauty aisle. The special-edition pink “Smile” lip kit, created with cleft-focused charity Smile Train, raised close to $500,000, enough to fund surgeries for over 1,800 children born with cleft conditions. It’s the kind of number that’s easy to overlook next to sales figures, but it’s a concrete outcome tied directly to a product launch, not a general donation.

Winning the App Store Before Her Sisters Did

When “The Kylie Jenner Official App” launched in September 2015, it debuted at #1 on the iTunes App Store, ahead of the standalone apps Kim, Khloé and Kendall put out around the same window. For a family that treats app downloads and follower counts like box scores, that ranking mattered. It’s also the same instinct for Snapchat and Instagram that her sister Khloé and the rest of the family have had to compete with ever since.

Beyond the Makeup Counter

Kylie’s résumé outside Kylie Cosmetics is longer than the tabloid coverage suggests. She co-wrote the 2014 sci-fi novel Rebels: City of Indra, launched the Kendall + Kylie fashion line for PacSun with her sister, and made a string of high-profile music video appearances that kept her name in rotation outside the family’s reality-TV ecosystem. Add that to a brand built on the same Snapchat and Instagram fluency that made her app launch a #1 hit, and it’s a résumé that reads less like a sibling in a famous family and more like an independent operator who happens to share a last name with Kim Kardashian.

Every Kylie Cosmetics drop since the original Lip Kit has sold out within minutes, and the Smile Train run proved that pattern could stretch beyond her own bottom line. The next question hanging over Kylie Cosmetics heading into 2017 wasn’t whether another collection would sell out — it was how much bigger a 500,000-unit relaunch could get before it ran into its own ceiling.