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10 Celebs Who Use Snapchat BETTER Than You

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Kylie Jenner didn’t just join Snapchat — she turned it into a full-time broadcast network.

By the spring of 2017, Snapchat had grown into a platform pushing past 200 million active users trading billions of photos and videos a day, and nobody worked that ecosystem harder than the celebrity class. TheThings Celebrity’s rundown, “10 Celebs Who Use Snapchat BETTER Than You,” breaks down exactly who turned their disappearing-message app into a direct pipeline to fans — no publicist, no red carpet, no filter besides the literal ones Snapchat built into the camera.

• Snapchat verified its highest-profile users with custom emoji badges instead of a standard checkmark, formally marking out a celebrity tier on the platform.
• Kylie Jenner is named the platform’s reigning queen, using her account to promote Kylie Cosmetics and pull back the curtain on her business.
• Chrissy Teigen documented her pregnancy and kitchen antics with husband John Legend, while DJ Khaled built a daily audience around motivational clips.

The Queen of the App

Kylie Jenner’s spot atop the list isn’t a close call. She used Snapchat to show her makeup routine, her outfit changes, and what she was eating that day, but the real draw was the access to Kylie Cosmetics — fans got to watch product development and launches unfold in near real time, years before that kind of direct-to-consumer marketing became standard practice. It’s the same instinct that made her sister’s account, and Kim Kardashian’s broader media presence, a template other stars borrowed from.

Kylie Jenner is the undisputed Snapchat queen of celebrities.

Musicians Turning Snaps Into Marketing

DJ Khaled built his entire Snapchat persona around motivational one-liners and behind-the-scenes glimpses of his creative process, often using the app to tease music before it dropped. Selena Gomez and Justin Bieber followed a similar playbook — Gomez mixing tour promotion with playful, off-the-cuff clips, and Bieber giving fans a look at his music-making process alongside more personal snapshots of his relationships and tour life. That kind of unfiltered access is the same reason fans keep close tabs on musicians who turn out to be nothing like their public image once the cameras stop rolling.

Actors and Athletes Playing the Same Game

Reese Witherspoon used her account for travel diaries and unseen movie-set moments, while Dwayne “The Rock” Johnson turned his into a daily highlight reel of workouts, family time, and — famously — his skincare routine. LeBron James brought fans inside locker rooms and life off the court, and Kevin Hart leaned into comedy, posting behind-the-scenes footage from film sets alongside goofing-around clips with friends. Gigi Hadid rounded out the modeling contingent, mixing runway and shoot content with glimpses of her home life and love of cooking.

Factors Behind Format Success

What set these accounts apart from a typical celebrity Instagram wasn’t polish — it was the opposite. Snapchat’s disappearing format gave stars cover to post rougher, less staged content than they’d ever put on a permanent feed, and fans rewarded that access with daily attention. Kim Kardashian and Kylie Jenner in particular leaned into that informality to sell products directly to followers, turning a messaging app into something closer to a shopping channel with a face filter on it.

Kylie Jenner’s Snapchat dominance in 2017 wasn’t a fluke — it was the dry run for the Kylie Cosmetics empire that would soon be valued in the hundreds of millions, and it’s a big part of why she’d go on to build one of the largest personal followings in the industry. The app changed a lot in the years after this list ran, but the celebrities who figured out early that raw beats polished on Snapchat were the same ones who’d dominate whatever platform came next.