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10 Celebs Who Actually DON’T Like Makeup

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Alicia Keys walked onto red carpets bare-faced and started a movement that outlasted the initial headlines.

It isn’t easy being a famous woman under constant pressure to look camera-ready at every turn, but a handful of A-listers have simply opted out. TheThings’ rundown of “10 Celebs Who Actually DON’T Like Makeup” spotlights the stars who’ve traded contouring kits for skincare routines and unretouched selfies. The trend didn’t start as a publicity stunt — it started with a single essay.

• Alicia Keys sparked the “no-makeup movement” with a May 2016 essay for Lenny Letter, announcing she’d stop covering up her face.
• Keys kept the commitment through red carpets, performances, and her coaching chair on NBC’s The Voice in 2016 and 2017, leaning on skincare, ice rollers, and simple brow grooming instead of foundation.
• Emma Watson and Amanda Seyfried are held up as the movement’s steadiest adherents — Watson for showing her freckles rather than hiding them, Seyfried for a beauty routine she’s said takes under five minutes.

The Essay That Started It

Alicia Keys didn’t ease into the idea. In her Lenny Letter piece, she wrote about wanting to stop performing a version of herself built for other people’s approval, and she made the choice public in the most public way possible — by showing up to award shows and interviews without concealer or lipstick. It read as a statement rather than a lifestyle tip, and it landed that way with fans and press alike.

What made it stick wasn’t one red carpet appearance — it was the consistency. Keys carried the bare-faced look into her stint coaching on The Voice, a job that puts a performer under studio lighting for hours at a time, and she didn’t reach for the kind of camera-ready glam most coaches on that show default to. Ice rollers and lightweight skincare became her go-to instead of a full face.

Keys Draws the Line Between Anti-Makeup and Pro-Choice

When social media pushback rolled in — the usual mix of praise and criticism that follows any famous woman who changes her routine publicly — Keys didn’t back off. She clarified her position directly, distinguishing between rejecting makeup outright and defending the right to choose either way.

Choosing not to wear makeup isn’t about being anti-makeup — it’s about being pro-choice for self-acceptance.

That framing is a big part of why the moment turned into an actual movement instead of a one-off headline. It gave other celebrities language to explain their own choices without positioning themselves against makeup as an industry, and it’s the same kind of pushback-to-clarity arc that shows up whenever a star has to answer for a public stance — the sort of moment covered in stars silencing disrespectful interviewers when the questions get pointed.

Watson and Seyfried Keep It Minimal

Emma Watson has been consistent about favoring light, natural looks that let her freckles show rather than covering them with heavy foundation — a choice that fits the low-key, deliberate image she’s built since her Harry Potter days. Amanda Seyfried has talked about a routine that’s over in less than five minutes, prioritizing skincare basics over layers of cosmetics.

Both fit into a wider pattern the video traces: stars who post unretouched, makeup-free photos specifically to push back against the kind of manufactured perfectionism Hollywood tends to reward. It’s the same instinct that’s reshaped how the industry talks about image more generally, the sort of shift chronicled in pieces about musicians who turned out nothing like their public image suggested.

Alicia Keys never walked the statement back. Two years into it, she was still showing up to The Voice tapings and award shows bare-faced, and that Lenny Letter essay is still the reference point every time another star tries to explain why they skipped the makeup chair.