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Gunna and Jordyn Woods turn a fairground into a runway for Hermès in “Baby Birkin.”
On July 9, 2019, Atlanta rapper Gunna dropped the official music video for “Baby Birkin,” the designer-bag anthem pulled from his debut studio album, Drip or Drown 2. Directed by Spike Jordan, the visual leans into a colorful, carnival-and-fairground set piece rather than the usual mansion-and-yacht clichés, with 21-year-old model and influencer Jordyn Woods front and center alongside Gunna. It’s her highest-profile music video placement to date, arriving just months after she became one of the most talked-about names in entertainment coverage.
- The video, directed by Spike Jordan, dropped July 9, 2019, as the official visual for “Baby Birkin” off Gunna’s debut album Drip or Drown 2.
- Jordyn Woods, 21, co-stars alongside a group of women toting the Hermès Birkin bags that give the song its title, set against a colorful carnival and fairground backdrop.
- Gunna teased the shoot days beforehand by posting promotional stills of Woods on set, and the release landed in the middle of his Drip or Drown 2 European tour.
The Rollout
Gunna didn’t drop “Baby Birkin” cold. In the days leading up to the release, he posted behind-the-scenes stills of Woods on the fairground set, building anticipation among fans who’d been tracking the record since Drip or Drown 2 dropped earlier in the year. That teaser strategy turned a deep-cut single into a moment, giving the video a launch that felt bigger than a standard rollout for an album track.
Video Content and Key Details
Rather than the pool-party-and-yacht formula that’s become shorthand for rap opulence, Jordan builds the “Baby Birkin” visual around a colorful luxury carnival — bright lights, fairground attractions, and a cast of women carrying the titular Hermès bags in step with Gunna as he raps through the verses. Woods anchors the visual as the lead co-star, giving the video a clear focal point beyond Gunna himself.
The bag is the whole conceit of the song, and the video treats it that way, keeping the Birkin in frame throughout as both prop and punchline for a track built on flexing.
“Baby Birkin, baby Birkin / I ain’t ask her for a thing, but she gave me everything.”
Jordyn Woods’ Moment
For Woods, landing the lead co-star role in a major rap video is a notable beat in a year that had already put her name everywhere. The “Baby Birkin” shoot came as a high-profile solo feature following her recent fashion brand ventures, giving her a project separate from reality TV that put her modeling and on-camera presence squarely in the spotlight. It’s the kind of placement modeling careers are built on — a recognizable co-star role in a video that’s designed to travel.
Timing With the Tour
The video’s release fell right in the middle of Gunna’s Drip or Drown 2 European tour, giving him a fresh visual to promote to overseas audiences while he was already on the road supporting the album. Pairing a splashy video drop with an active tour is a familiar release strategy, and for Gunna it meant “Baby Birkin” got its own moment rather than getting buried as an album cut.
What happens next for the record is the usual test — whether the visual pushes “Baby Birkin” into the same rotation as Gunna’s bigger Drip or Drown 2 singles as he keeps working the European dates through the rest of the tour.
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