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10 Beauty Products For Women Men Don’t Know Exist

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Ten products crowd the average woman’s bathroom counter, and most men couldn’t identify a single one on sight.

TheThings Celebrity dropped a rundown in July 2017 titled “10 Beauty Products For Women Men Don’t Know Exist,” walking through the tools and formulas that show up in nearly every beauty routine but rarely get explained outside the community that uses them. The list runs from fragrance sprays made specifically for hair to nail-strengthening oils, but it’s brow pomade that gets the most attention in the breakdown. It’s a small, cheap product that most men have probably picked up and put down without ever asking what it actually does.

• The video, produced by TheThings Celebrity, counts down ten mainstream cosmetic products that remain largely unfamiliar to men, despite regular use among women.
• Brow pomade is singled out as the featured item — a pigmented, wax- and cream-based formula applied with an angled brush to fill, define, sculpt, and hold eyebrow hair in place through the day.
• The piece fits a mid-2017 pattern of lifestyle and pop-culture channels turning misunderstood makeup staples into viral listicle content.

The Ten Items on the List

The rundown moves through a mix of everyday and niche products: hair perfume, a lightweight, oil-infused spray meant to keep strands smelling fresh; lip masks that use shea butter, hyaluronic acid, and vitamin E to treat chapped lips overnight; and body oils built from ingredients like jojoba and argan oil for a lighter finish than a standard lotion. Hair volumizers, sold as mousse, powder, or spray, are there too, alongside face primer, which smooths pores and fine lines before makeup goes on and keeps that makeup from sliding by the end of the day.

Rounding out the list are eyelash serums formulated with peptides to encourage fuller lash growth, tinted sunscreen that doubles as light coverage while still delivering SPF, hydrating face mist for touch-ups during the day, and cuticle oil for strengthening brittle nails. Individually, none of these are exotic. Collectively, they explain why a bathroom drawer can look like a mystery to anyone who’s never had to shop for them.

Brow Pomade Gets the Spotlight

Of the ten, brow pomade is the one the video treats as the centerpiece — and for good reason. It’s a pigmented, wax-and-cream hybrid applied with a stiff angled brush, built specifically to fill in sparse patches, sharpen the arch, and lock brow hairs in place for hours without smudging or fading the way a pencil might.

A pigmented wax-and-cream formula applied with an angled brush — built to fill, define, and hold brow hair in place all day.

That level of specificity is exactly why it trips men up. A pencil is intuitive; a pot of pigmented wax that needs a dedicated brush technique is not. Brow pomade has become one of the most reliable staples in a modern routine precisely because it holds shape better than powder or pencil alternatives, which is part of why it’s earned a permanent spot next to primer and mascara on so many counters.

Men Frequently Misinterpret Communication Cues

The broader point the video makes is about pace, not mystery. The cosmetics industry has spent the last several years rolling out specialized tools and multi-step routines faster than casual observers can track, and a lot of that innovation — much like the kind of transformation stories that dominate celebrity coverage — happens quietly until a product like brow pomade becomes ubiquitous seemingly overnight. Men who aren’t shopping the aisles or scrolling beauty content simply never encounter the vocabulary, so a jar labeled “pomade” next to eyeliner looks unfamiliar even though it’s been a bestseller for years.

That gap is exactly what makes this kind of listicle catch on. It’s the same appetite that fuels a lot of trending pop-culture rundowns — take something ordinary to one audience, translate it for an audience that’s never had a reason to notice it, and let the format do the rest.

None of the ten products here are new inventions — brow pomade, lip masks, and tinted sunscreen have all been drugstore and Sephora regulars for years. What the video really captures is the explaining, not the discovering, which is probably why a simple ten-item list about eyebrow wax and hair perfume was worth making in the first place.