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10 New Beauty Products You Didn’t Know Existed!

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The beauty aisle just got a lot weirder — and a lot smarter.

TheThings Celebrity’s rundown, “10 New Beauty Products You Didn’t Know Existed,” skips past the usual foundation-and-mascara territory and goes straight for the stuff nobody’s grandmother ever used: pillowcases that fight acne, masks that jiggle like dessert, and makeup sponges built to never soak up a drop of product. The video, published in early 2017, frames each pick as a fix for a specific annoyance — breakouts from dirty fabric, drying paper masks, wasted foundation — rather than just another shelf filler.

• Acne-fighting pillowcases use antimicrobial materials like silver-ion thread or natural copper fibers to cut down on bacteria buildup overnight, without any topical product involved.
• Jelly masks, an offshoot of the K-beauty boom, swap clay and paper sheets for cooling, water-rich hydrogels that hydrate skin without the drying effect of older mask formats.
• Non-porous silicone applicators — in the mold of the viral Silisponge — are pitched as a bacteria-free, no-absorption alternative to traditional makeup sponges and brushes.

The Overnight Fix: Acne-Fighting Pillowcases

The pitch here is simple: your face touches the same pillowcase for eight hours a night, and standard cotton holds onto oil, sweat, and bacteria between washes. The pillowcases in this rundown build in silver-ion technology or copper fibers directly into the weave, so the fabric itself is doing the antimicrobial work rather than a cream or spot treatment layered on top. It’s a passive fix — no serums, no routine, just swap the pillowcase and let it work while you sleep.

K-Beauty’s Jelly Mask Wave

Jelly masks land in the video as the logical next step after sheet masks flooded the market out of Korea’s skincare boom. Instead of paper soaked in essence or thick clay that tightens and dries, these are gel-based hydrogels — cooling on contact, packed with water, and built to hydrate without stripping the skin. For anyone who found paper masks slipping off or clay masks leaving their face feeling chalky, this is the format pitched as the upgrade.

These aren’t gimmicks stacked on a shelf for the sake of novelty — they’re built to solve one specific annoyance apiece, whether that’s a dirty pillowcase or a sponge that eats half your foundation.

Ditching the Sponge for Silicone

The applicator section is where the video leans hardest into the “you had no idea this existed” angle. Traditional makeup sponges are porous, which means they soak up product — and bacteria along with it. The non-porous silicone tools featured, styled after the viral Silisponge, are marketed as the fix: nothing gets absorbed, nothing builds up between washes, and less foundation ends up wasted in the sponge instead of on your face. It’s the kind of practical, cost-saving pitch that tends to travel fast once it hits a viral clip.

The Bigger Push Toward Mess-Free Formats

Zoom out from the individual products and the video is really tracking a broader shift that was already underway across the industry heading into 2017: waterless and non-traditional treatments. Dry sheet masks, solid serum sticks, and specialized anti-pollution barriers were all showing up on shelves around the same time, all chasing the same goal — clean, mess-free application without a five-step liquid routine. TheThings Celebrity’s compilation reads less like a novelty list and more like a snapshot of where the category was actually heading.

That trend piece sits comfortably alongside the kind of viral consumer content that tends to dominate trending lifestyle roundups — quick, visual, and built around products people didn’t know they needed until someone showed them. It’s the same appetite that keeps celebrity-driven beauty crazes circulating long after the initial video stops getting shared.

By the time this list made its rounds, solid serum sticks and dry sheet masks were already sitting in the same drugstore aisles as the pillowcases and jelly masks TheThings Celebrity flagged — proof the industry’s push toward less liquid, less mess wasn’t just a compilation gimmick, but the actual direction the shelf was moving.