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Why Beauty Superstar Michelle Phan Left YouTube

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Michelle Phan was one of the first, and by far one of the most successful, YouTube beauty gurus on the planet.

At her peak, she boasted 8.9 million subscribers , earning over 1.1 billion views — with her famous 2009 Barbie tutorial garnering more than 67 million views alone. Her YouTube popularity led to a collaboration with Lancôme, a ton of press, and a $100 million makeup brand with Ipsy. And then she packed a bag, left the country, and left it all behind in an instant. Why? Here’s a look at the real reasons Michelle Phan left YouTube…

She hated being recognized | 0:34
She felt like she sold out | 1:07
Mental health struggles | 1:51
Where in the world is Michelle Phan? | 2:30
More than skin deep | 3:24

What was the reason for Michelle Phan’s departure from YouTube in 2015?

Michelle Phan, one of YouTube’s most iconic beauty gurus, left the platform in 2015 after amassing millions of subscribers and inspiring countless individuals with her makeup tutorials, skincare tips, and lifestyle content. Her sudden departure left her fans confused and curious about her reasons for leaving. In this article, we explore the reasons behind Michelle Phan’s decision to leave YouTube.

Michelle Phan’s rise to fame on YouTube began in 2006 when she uploaded her first makeup tutorial. Her channel, dominated by her transformational makeup tutorials, had over 8 million subscribers by 2015. Within a few years, she became one of the most recognizable faces within the beauty community, and her influence extended beyond the platform with the launch of her own makeup line, em Cosmetics. So why, after all this success, did she leave YouTube?

According to Phan, she was experiencing severe burnout and wanted to take a break from creating content. In a video she posted on YouTube, she shared that she had been feeling unfulfilled and that the demands of always producing new content were taking a toll on her mental and emotional health. She revealed that she had reached a point where she no longer enjoyed creating content, and that it had become more stressful than rewarding.

In addition to burnout, Phan also cited concerns about YouTube’s ever-changing algorithms and the platform’s tendency to favor clickbait content over quality content. She felt that these changes were making it more difficult for content creators like herself to build and retain an audience. She was also uncertain about the direction of her brand and wanted to take some time to reflect and reevaluate where she wanted to take her business.

Michelle Phan’s departure from YouTube was significant for many of her fans, who were used to her regular uploads and had come to rely on her as a source of beauty inspiration. However, her decision highlighted an important issue within the platform: the intense pressure to create consistent and engaging content to maintain viewer engagement. Michelle’s story also reflects the importance of taking care of mental and emotional health and making difficult decisions about work-life balance.

In conclusion, Michelle Phan’s decision to leave YouTube was not an abrupt or thoughtless one, but a result of careful self-reflection and consideration. Her frankness about the challenges she faced as a content creator highlighted the growing problems of burnout and the pressure to maintain a high level of engagement on platforms like YouTube. Although her departure was difficult for many of her followers, it was also an important reminder of the importance of self-care and the need to make difficult decisions for one’s well-being.